This Week in Search: Your SEO Insider No. 54

Get the inside scoop on all of the biggest changes, best practices, and most effective tips for search engine optimization without actually having to become an SEO!

SEO Round up

I’ve sorted through hundreds of articles and filtered out the misinformation, hype, and black hat tactics that will get you in trouble. What’s left is the best and most up-to-date information from some of the most knowledgeable and trusted people in the industry – enjoy!

Don’t miss:

  • Tips from 15 Local SEO Pros
  • New Local Pack topping Google results 93% of the time
  • Content Marketing and SEO

Local SEO

Tips from Local SEO experts Phil Rozek, Mike Blumenthal, Mike Ramsey, Andrew Shotland, Mary Bowling, and more . . .

15 Local SEO Experts Share Their Hacks by Nooruz Z on the Synup Blog

The local pack, before it changed to the 3-pack, used to show up in the number one slot in the Web search results only 25 percent of the time. Now, with the new 3-pack, the study says it shows up in the number one position 93 percent of the time.

Study: Google’s New Local Pack Shows in the Number One Spot 93% of the Time by Barry Schwartz on Search Engine Land

Results from BrightLocal’s 2015 Local Consumer Survey, including the finding that 92% of consumers read online reviews for local businesses.

87% of Potential Customers Won’t Consider Businesses with Low Ratings by Myles Anderson on Search Engine Land

If you’re a local business owner, you’ve likely heard that you should submit your business to local business directories like Yelp, Merchant Circle, Yellow Pages, and similar networks in order to help boost your local search visibility on Google. It sounds easy at first: you think you’ll just go to a few websites, enter your contact information, and you’ll be set. Because all you really want to do is get some links to your website from these profiles.

But the truth is, there are a lot of local business listings to obtain if you go the DIY route. There are local business directories that offer free listings, paid listings, and package listings on multiple networks. There are also local data providers that aren’t necessarily directories themselves, but they push your information out to other directories.

In this post, we’re going to look at the real cost of getting local business listings for your local business.

The True Cost of Local Business Directories by Kristi Hines on Moz Blogs

Content Marketing

Content Marketing is important to SEO in a number of ways and should be a staple of any serious Search Engine Optimization efforts.

8 Ways Content Marketing and SEO Can Work Together by Graham Charlton on Search Engine Watch

How to Get Content into the Hands of Influencers Who Can Help Amplify it – Rand Fishkin on Moz Blogs

11 Essential Ways to Build Links Through Content Marketing by Albert Costill on Search Engine Journal

Google Search Console

The Google Search Console (formerly Google Webmaster Tools) provides great, free, information for marketers and business owners, and doesn’t require a Master’s degree to use. If you new to Google Search Console, this article will get you started.

A Beginner’s Guide to Google Search Console by Angela Petteys on Moz Blogs

As always, your shares, comments, and questions are both appreciated and welcomed! Until next week, have a great week in search!

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Brent is a REALTOR with Keller Williams in Henderson (Las Vegas valley) NV. He has a background in digital marketing and is a nationally recognized SEO expert. In addition to this blog, he is a VIP contributor to Search Engine Journal and has been syndicated through SteamFeed, Social Media Today and B2C.
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