Get the inside scoop on all of the biggest changes, best practices, and most effective tips for search engine optimization for the weeks of March 13th – March 24th, 2016.
I’ve sorted through hundreds of articles and filtered out the misinformation, hype, and black hat tactics that will waste your time or, even worse, earn you a Google penalty. What’s left is the best and most up-to-date information from some of the most knowledgeable and trusted people in the industry – enjoy!
Local SEO tips resulting from these small business marketing success stories!
A good Local SEO strategy should always start with on-site optimization.
5 Local SEO Lessons from Local Business Case Studies by Vivek Patel on BrightLocal
Some good suggestions here for local link building. I’m working on #5 with some Las Vegas clients.
6 Strategies to Build Links for Your Small Business Website in 2016 by Pratik Dholakiya on Search Engine Land
Google Posts are still being tested by Google.
Google Posts are Going to Kill (at) Local SEO by Andrew Shotland on Search Engine Land
Learn more about Google Posts (or join the waiting list for access) here.
Google recommends picking the most specific category for your business when setting up your Google My Business account, however, that could result in the omission of important descriptors of your business. In the following article/video, Local Search experts Mike Blumenthal and Mary Bowling address best practices for choosing your Google Categories.
Video Deep Dive: Categories at Google by Mary Bowling, Ed Reese, & Mike Blumenthal on Local U
There are definitely still SEO wins available with long-tail keywords in many industries. I typically use broad keywords for my primary web pages, and use long-tail keywords for sub-content pages, or blog posts.
Six Way to Improve Your Micro-targeted Long-tail Keyword Strategy by Dave Hutton on Search Engine Watch
Title tags are still an influential element in SEO – it is your best opportunity to communicate to the search engines about what that page is about.
SEO Page Titles: 15 Point Checklist for B2B and B2C Brands by Mike Murray on Content Marketing Institute
Thanks for reading! As always, your comments, questions, and shares are welcomed and appreciated!
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