This Week in Search No. 72

Get the inside scoop on all of the biggest changes, best practices, and most effective tips for search engine optimization for the weeks of February 21st – March 12th, 2016.

SEO Round up

I’ve sorted through hundreds of articles and filtered out the misinformation, hype, and black hat tactics that will waste your time or, even worse, earn you a Google penalty. What’s left is the best and most up-to-date information from some of the most knowledgeable and trusted people in the industry – enjoy!

Don’t miss:

  • Impact of Google removing right-side ads
  • Getting started with AMP
  • Video SEO
  • Advanced SEO case study
  • and more . . .

Changes in Google Search

Google continues to change search algorithms  and how results are displayed – what do these changes mean for marketers?

How Google Removing Right-Side Ads from SERPs Affects Organic SEO by Robert Ramirez on Bruce Clay blog


Accelerated Mobile Pages (AMP) are Google’s latest change to mobile search and are going to impact search rankings – is your site ready?

How to Get Started with Accelerated Mobile Pages (AMP) by Paul Shapiro on Search Engine Land


RankBrain is Google’s machine learning algorithm.

RankBrain: A Study to Measure Its Impact by Eric Enge on Stone Temple Consulting blog


Historically, searchers have scanned the Search Results Pages (SERPs) in the pattern of a Capital letter F, however that pattern is no longer holding true in with the new SERPs.

F-Patterns No More: How People View Google & Bing Search Results by Alex Birkett on ConversionXL blog

Local SEO

Detailed ‘Local SEO’ checklilst!

Match Your Local SEO to Your Business Type with the Local SEO Checklist by Miriam Ellis on Moz Blogs


The Need for Speed: 7 Observations On the Impact of Page Speed to the Future of Local Mobile Search by Wesley Young on Search Engine Land

Internal Linking

This long standing SEO belief was recently denied by Google.

Study Shows Outgoing Links Have Positive Effects on SEO by Matt Southern on Search Engine Journal

Video SEO

5 YouTube Tools to Boost Your Content Marketing Efforts by Ann Smarty on Moz Blogs

Advance SEO – Case Study

This real life case study is an example of a very successful SEO campaign, while detailed and interesting, the advanced techniques that are used represent the knowledge and value that an experienced SEO an bring to a project.

How to Increase Website Traffic by 250,000+ Monthly Visits by Ross Hudgens on siegemedia

Thanks for reading! Please feel free to leave questions or comments in the spaces below.

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Brent is a REALTOR with Keller Williams in Henderson (Las Vegas valley) NV. He has a background in digital marketing and is a nationally recognized SEO expert. In addition to this blog, he is a VIP contributor to Search Engine Journal and has been syndicated through SteamFeed, Social Media Today and B2C.
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