This Week in Search No. 69

Get the inside scoop on all of the biggest changes, best practices, and most effective tips for search engine optimization for the week of January 17th – January 30th, 2016.
SEO Round up

I’ve sorted through hundreds of articles and filtered out the misinformation, hype, and black hat tactics that will waste your time or, even worse, earn you a Google penalty. What’s left is the best and most up-to-date information from some of the most knowledgeable and trusted people in the industry – enjoy!


We found the number of domains linking to a page correlated with rankings more than any other factor.Brian Dean

We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO by Brian Dean on Backlinko


Brian Dean has put together . . . an ultimate set of (SEO) tools.

SEO Tools: The Complete List (153 Free and Paid Tools) by Brian Dean on Backlinko


Cyrus Shepard’s last post as a part of Moz . . . it is a good one!

My Single Best SEO Tip for Improved Web Traffic by Cyrus Shepard on Moz Blogs


This is a very common practice, especially among web designers – best to “no follow” these links.

Google: Links In Footers Or Sitewides Are Not Given That Much Weight by Barry Schwartz on Search Engine Roundtable


Another common misperception that seems very intuitive. I still like this practice.

Google: Outbound Links Are Not a Ranking Factor by Barry Schwartz on Search Engine Roundtable


Google released a lot of great Panda information last week, and all of it contained advice that SEOs can put into action immediately ~ Jennifer Slegg

The Most Important Things We Learned About Google’s Panda Algo by Jennifer Slegg on Moz Blogs


While there are many “future of SEO” blogs, Meghan makes some convincing arguments about why SEO will look different in 5 year.

Why You Won’t Recognize SEO in Five Years by Meghan Keaney Anderson on Hubspot Blogs

Local SEO

A hack to allow you to add your business to Yahoo for free!

Now You Can Fix Your Yahoo Local Listing Without Paying for Yext by Phil Rozek on Local Visibility System


Facebook’s may yet become a force in Local search.

Facebook Gaining Local Search Momentum by Michael Solms on LSA Insider


Link Building

Rand breaks down the ‘who, how and why’ of Link Building in 2016.

Targeted Link Building in 2016 – Rand Fishkin on Whiteboard Friday

Thanks for reading! Your comments, questions and shares are appreciated!


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Brent is a REALTOR with Keller Williams in Henderson (Las Vegas valley) NV. He has a background in digital marketing and is a nationally recognized SEO expert. In addition to this blog, he is a VIP contributor to Search Engine Journal and has been syndicated through SteamFeed, Social Media Today and B2C.
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