This Week in Search No. 68

Get the inside scoop on all of the biggest changes, best practices, and most effective tips for search engine optimization for the week of January 10th – January 16th, 2016.

SEO Round up

I’ve sorted through hundreds of articles and filtered out the misinformation, hype, and black hat tactics that will waste your time or, even worse, earn you a Google penalty. What’s left is the best and most up-to-date information from some of the most knowledgeable and trusted people in the industry – enjoy!

Don’t miss:

  • Self hosting vs. 3rd party hosting for video SEO
  • Amazon SEO
  • Impact of 301 redirects on SEO
  • 2015 Top Local SEO blogs
  • and more . . .

Local SEO

6 Local Search experts provide their best strategies.

How Brick-and-Mortar Merchants Can Win at Local Search by Stephanie Miles on StreetFight

Top Local SEO Blogs of 2015 by Ross Marchant on BrightLocal

Organic SEO

. . . our data suggests is that, on average, there’s a 15% traffic loss following a 301 redirect; but any individual redirect could be much better, or much worse.

How 301 Redirects Are Likely Impacting Your Brand by Brian Wood on Moz blogs

Moz Report: HTTPS Makes Up 25% of the Top Google Search Results by Barry Schwartz on Search Engine RoundTable

Image SEO Optimization: Absolutely Everything You Needed to Know by Taylor Manning on Mad Lemmings

Understanding Google Panda: Definitive Algo Guide for SEOs by Jennifer Slegg on The SEM Post

Video SEO

Good information on the pros and cons of hosting your Videos on your website vs. hosting them on a 3rd party site like Youtube.

What is the SEO Value of Website Hosted Videos? by Jayson DeMers on Search Engine Guide

Amazon SEO

Search within Amazon is powered by A9, Amazon’s search engine. If you sell or publish on Amazon, you need to understand how to optimize for Amazon Search.

The Secrets of Amazon SEO by Dave Chesson on semrush


How to Uncover Critical Content Marketing Insights Using Google Analytics by Jodi Harris on Content Marketing Institute

Search News

Bing Updates Its Logo With Uppercase “B” & new Teal Blue Color by Amy Gesenhues Search Engine Land

Thanks for reading! As always, your shares, comments, and questions are welcomed and appreciated!

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Brent is a REALTOR with Keller Williams in Henderson (Las Vegas valley) NV. He has a background in digital marketing and is a nationally recognized SEO expert. In addition to this blog, he is a VIP contributor to Search Engine Journal and has been syndicated through SteamFeed, Social Media Today and B2C.
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