This Week in Search No. 67

Get the inside scoop on all of the biggest changes, best practices, and most effective tips for search engine optimization for the week of December 20th – January 9th, 2016.

SEO Round up

I’ve sorted through hundreds of articles and filtered out the misinformation, hype, and black hat tactics that will waste your time or, even worse, earn you a Google penalty. What’s left is the best and most up-to-date information from some of the most knowledgeable and trusted people in the industry – enjoy!

Don’t miss:

  • 4 numbers important to search in 2016
  • Link Building Case Study
  • Google’s Content Guidelines
  • Voice Search
  • and more . . .

Organic SEO

How Four-Numbers Can Send You Millions of Visitors from Google in 2016 by Glen Allsopp on Inc. Ideas


Great insider information on why and how you need to improve your visitors User Experience!

8 Principles of User Optimization That’ll Increase Your Search Rankings by Neil Patel on Neil Patel


Actionable insights gleaned from the Moz and Search Metrics SEO Ranking Factors for 2015.

Easy Action Plans You Should Have Taken Away From the 2015 SEO Ranking Factors by Shane Baker on semrush

Content Marketing & Link Building

What is interesting about Google’s new guidelines, however, is that they place a huge emphasis on the need for expert writers, especially on pages that Google views as being very important. While it’s clear that Google has always valued quality content, it seems as if they’re now placing an increased focus on things like authority, as well.

Google Says You Need Expert Writers: Content Standards From the New Search Guidelines by Julie McCoy on Search Engine Journal

Local & Mobile SEO

A step-by-step guide to identifying your duplicate Google Maps listings.

Definitive Guide to Duplicate Research for Local SEO by Joy Hawkins on Search Engine Land

. . . as of October 2014, 55% of US teens and 41% of US adults use Google voice search more than once a day and the use of mobile voice search more than doubled between 2013 and 2014


What Do You Need to Know About Voice Search? by Christopher Ratcliff on Search Engine Watch

Great insider information on why and how you need to improve your visitors User Experience!

Google News

Related Questions (‘People Also Ask’) now appear on 8.1% of queries, what does this mean for the future of SERPs and SEO?

Related Questions Grow +500% in 5 Months by Dr. Peter J. Meyers on Moz Blogs


A new twist on Brian Dean’s Skyscraper technique!

Case Study: How We Gained More than 100 Links for a Travel Website Via Content Marketingby Tom Mcloughlin on Moz blogs

Thanks for reading! Please feel free to share your questions or comments below!

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Brent is a REALTOR with Keller Williams in Henderson (Las Vegas valley) NV. He has a background in digital marketing and is a nationally recognized SEO expert. In addition to this blog, he is a VIP contributor to Search Engine Journal and has been syndicated through SteamFeed, Social Media Today and B2C.
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