Get the inside scoop on all of the biggest changes, best practices, and most effective tips for search engine optimization for the week of December 13th – December 19th, 2015.
I’ve sorted through hundreds of articles and filtered out the misinformation, hype, and black hat tactics that will waste your time or, even worse, earn you a Google penalty. What’s left is the best and most up-to-date information from some of the most knowledgeable and trusted people in the industry – enjoy!
- Creating Linkable Content
- Big changes for Mobile search coming in 2016
- The rise of Voice Search
- Local Search on Facebook
- and more . . .
Most articles attract few social shares and even fewer backlinks. Eric and Mark explore what types of articles are best for earning valuable backlinks.
Here’s Why Your Content Isn’t Getting Links by Eric Enge and Mark Traphagen on Stone Temple Consulting
Accelerated Mobile Pages (AMPs), coming in February of 2016, present a major shift for mobile search. Learn more about AMP and what you can do to prepare for the transition.
What You Need to Know About Accelerated Mobile Pages (AMPs) – by Will Critchow – Whiteboard Friday on Moz blog
According to this survey, Voice Search, at least at an introductory level, is becoming more mainstream.
The Rise of Voice Search: 60% Started Using It in Past 12 Months by Greg Sterling on the LSA Insider
Facebook appears to be getting more serious about Local Search.
Boom: Facebook Finally Launches Local Search by Greg Sterling on the LSA Insider
Despite its title, this is not another “Keywords Research is Dead” article. Instead it explains how to use topical keyword research to develop relevant content ideas.
I think keyword research is more important now than ever, if we are going to write topically optimized content. ~ Stoney deGeyter
Goodbye Keyword Optimization – Welcome to the Age of Topical Optimization by Stoney DeGeyter on Search Engine Land
Articles are not the only content that can be optimized. YouTube is the 2nd largest search engine in the world and owned by Google. Video can be a valuable addition to your content marketing efforts – make sure that it is optimized to be found.
6 YouTube Tips to Improve Your Search Rank by Thomas Martin on Social Media Examiner
This article holds to its promise of being “in-depth”. Much more than the standard “add alt. tags”, this article offers ideas to consider for SEOs at all levels.
An In-Depth Look at Image Optimization: Fact and Future by Clay Cazier on Search Engine Land
Unexplainably losing search traffic or rankings – check your Robot.txt. This article outlines and interesting Case Study regarding Robots.txt.
Robots.txt File Case Study: How Third-Part Directive Changes Led to Leaking URLs and Lost SEO Traffic by Glenn Gabe on Search Engine Land
Helpful information to keep in mind if your moving your website!
Website Migration Guide: Building an SEO Checklist for Moving Your Site by Stephen Kenwright on Branded3
Thanks for reading!
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