This Week in Search No. 63

Get the inside scoop on all of the biggest changes, best practices, and most effective tips for search engine optimization for the period of November 22nd – December 5th, 2015.

SEO Round up

I’ve sorted through hundreds of articles and filtered out the misinformation, hype, and black hat tactics that will waste your time or, even worse, earn you a Google penalty. What’s left is the best and most up-to-date information from some of the most knowledgeable and trusted people in the industry – enjoy!

Don’t miss:

  • On-page SEO for beginners
  • YouTube Video SEO
  • Summary of Google’s 160 page Search Quality Rater’s Guidelines
  • Why Google’s Keyword Planner data is skewed
  • Common e-commerce SEO mistakes
  • Get more from Google Analytics
  • Finding low hanging keywords

Organic SEO

Get your SEO started with these On-Page elements!

12 Essential On-Page SEO Elements for Beginners by Elena Terenteva


This article addresses trying to get a new website ranked quickly. Good tips on keyword selection and the importance of content, content, and more content.

How to Help Your New Website Get Indexed on Google by Neil Patel on Search Engine Journal


If like me, you’re sitll working your way through this 160 page pdf, or maybe have no interest in reading it (TL;DR), the important takeaways are highlighted here.

30+ Important Takeaways from Google’s Search Quality Rater’s Guidelines by Jennifer Slegg on Moz blogs


Video continues to offer important opportunities for SEO, conversion and thought leadership. If you’re taking the time to produce video, make sure that you’re doing all you can to make sure it’s being found.

5 Ways to Improve Your YouTube Organic Reach by Aleh Barysevich


An example of why and how to try to be included as a featured snippet on the search engine results page.

SEO for Featured Snippets Leads to Big Gains by Ben Goodsell on Search Engine Land


Google mothballed its authorship program a while ago, but there are still ways for you to be recognized as a credible authority.

How to Build Author Rank Without Google Authorship by Tony Edward in Search Engine Land


SEO issues specific to e-commerce sites.

SEO for E-commerce: 7 Most Critical Disorders & How to Cure Them by Rohan Ayyar

Google Tools

If you’ve used Google’s Keyword Planner tool, you’ve may have had questions about the accuracy of the data presented (with good reason). This article will help you understand the source of those inaccuracies.

Google Keyword Planners’s Dirty Secrets by Russ Jones on Moz blogs


Find the keywords that, with a little bit of work, you could move up into the top of the SERPs for.

How to Identify Your “Almost Ranking” Keywords for Quick SEO Wins by Brent Carnduff on


Want to get more out of Google Analytics? Custom Segments may be just what you looking for.

How to Create Custom Segments in Google Analytics by Graham Charlton on Search Engine Watch

Local SEO

Google example of how User Reviews help with Local SEO

The Importance of User Reviews for Local SEO by Graham Charlton on Search Engine Watch


Google+ has been undergoing major changes. Mike Blumenthal asks (and answers) what benefits it has to small business.

Google Plus Upgrade FAQ for SMB by Mike Blumenthal on Understanding Google My Business & Local Search


Thanks for reading! As always, your shares, comments, and questions are welcomed and appreciated!

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Brent is a REALTOR with Keller Williams in Henderson (Las Vegas valley) NV. He has a background in digital marketing and is a nationally recognized SEO expert. In addition to this blog, he is a VIP contributor to Search Engine Journal and has been syndicated through SteamFeed, Social Media Today and B2C.
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