Get the inside scoop on all of the biggest changes, best practices, and most effective tips for search engine optimization for the week of October 11th – October 17th, 2015.
I’ve sorted through hundreds of articles and filtered out the misinformation, hype, and black hat tactics that will waste your time or, even worse, earn you a Google penalty. What’s left is the best and most up-to-date information from some of the most knowledgeable and trusted people in the industry – enjoy!
- What should you be focusing on in Local Search
- Why you should re-publish your old content
- Content that attracts backlinks
- Adjusted Bounce Rate – a new and better way to look at Bounce rates
- Mobile Search is officially #1
Local Search Optimization
A good summary how to get your Local Optimization started!
Top 3 Local Search Necessities: Links, Citations, and Maps by Scott Davis on Valet Interactive
Creating good content is a necessity for competing in competitive search markets, however it can be a very time and labor intensive undertaking. The good news for content creators is that you can (and should) re-write/re-publish your older posts.
Why Google Rewards Re-Publishing – Whiteboard Friday by Rand Fishkin on Moz Blogs
One of the hoped for benefits of creating good content is that it will naturally attract backlinks from other sites. Here are 5 types of content/activities that may earn you valuable, natural, backlinks.
5 Types of Content (activities) That Earn Links by Joseph Cruz on Search Engine Journal
. . . bounce rate doesn’t do what a lot of people think it does: It does not tell you whether people are reading and engaging with your content in any meaningful way.
. . . There is, however, a simple way to turn bounce rate into a robust and useful metric. I’m a big fan of adjusted bounce rate, which gives a much better metric on how users are engaging with your website.
Why You Should Use Adjusted Bounce Rate and How to Set It Up by Rob Beirne on Moz Blogs
Spoiler alert, yes SEO and ranking high on the Search Engine Results page is still important, but rich media can help improve your click through rates.
Do you Have to Come First in Search Anymore? by Christopher Ratcliff on Search Engine Watch
Google: Mobile Search Volume Surpasses Desktop Searches Worldwide by Barry Schwartz on Searcg Engine Roundtable
Thanks for reading! As always, your shares, comments, and questions are welcomed and appreciated!
This article originally appeared on Steamfeed.
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