This Week in Search: Your SEO Insider No. 59

Get the inside scoop on all of the biggest changes, best practices, and most effective tips for search engine optimization for the week of October 11th – October 17th, 2015.

SEO Round up

I’ve sorted through hundreds of articles and filtered out the misinformation, hype, and black hat tactics that will waste your time or, even worse, earn you a Google penalty. What’s left is the best and most up-to-date information from some of the most knowledgeable and trusted people in the industry – enjoy!

Don’t miss:

  • What should you be focusing on in Local Search
  • Why you should re-publish your old content
  • Content that attracts backlinks
  • Adjusted Bounce Rate – a new and better way to look at Bounce rates
  • Mobile Search is officially #1

Local Search Optimization

A good summary how to get your Local Optimization started!

Top 3 Local Search Necessities: Links, Citations, and Maps by Scott Davis on Valet Interactive

Content Marketing

Creating good content is a necessity for competing in competitive search markets, however it can be a very time and labor intensive undertaking. The good news for content creators is that you can (and should) re-write/re-publish your older posts.

Why Google Rewards Re-Publishing – Whiteboard Friday by Rand Fishkin on Moz Blogs

One of the hoped for benefits of creating good content is that it will naturally attract backlinks from other sites. Here are 5 types of content/activities that may earn you valuable, natural, backlinks.

5 Types of Content (activities) That Earn Links by Joseph Cruz on Search Engine Journal


. . . bounce rate doesn’t do what a lot of people think it does: It does not tell you whether people are reading and engaging with your content in any meaningful way.

. . . There is, however, a simple way to turn bounce rate into a robust and useful metric. I’m a big fan of adjusted bounce rate, which gives a much better metric on how users are engaging with your website.

Why You Should Use Adjusted Bounce Rate and How to Set It Up by Rob Beirne on Moz Blogs

Organic SEO

Spoiler alert, yes SEO and ranking high on the Search Engine Results page is still important, but rich media can help improve your click through rates.

Do you Have to Come First in Search Anymore? by Christopher Ratcliff on Search Engine Watch

Search News

Google: Mobile Search Volume Surpasses Desktop Searches Worldwide by Barry Schwartz on Searcg Engine Roundtable

Thanks for reading! As always, your shares, comments, and questions are welcomed and appreciated!

This article originally appeared on Steamfeed.

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Brent is a REALTOR with Keller Williams in Henderson (Las Vegas valley) NV. He has a background in digital marketing and is a nationally recognized SEO expert. In addition to this blog, he is a VIP contributor to Search Engine Journal and has been syndicated through SteamFeed, Social Media Today and B2C.

4 Responses to This Week in Search: Your SEO Insider No. 59

  1. Cendrine Marrouat October 25, 2015 at 11:15 am #

    Hello Brent,

    A great list, thank you!

    My favorite post is one about re-publishing content. There are so many ways to do it well, but Rand does an excellent job (as always) of explaining how the process works. He shares some powerful reminders!

    • Brent Carnduff November 8, 2015 at 1:20 pm #

      Hi Cendrine – good to see you. I agree, this is a great strategy, one that I need to put to use more often.

  2. Dennis Seymour November 2, 2015 at 3:37 am #

    Missed a lot of news and posts the past months. Thanks for these Brent! 🙂

    • Brent Carnduff November 8, 2015 at 1:18 pm #

      Hey Dennis – thanks for taking the time to read. I enjoyed your latest Social SEO article – included it in the next Round up.

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