This Week in Search: Your SEO Insider No. 58

Get the inside scoop on all of the biggest changes, best practices, and most effective tips for search engine optimization for the period of September 27thth – October 10th, 2015.

SEO Round up

I’ve sorted through hundreds of articles and filtered out the misinformation, hype, and black hat tactics that will get you in trouble. What’s left is the best and most up-to-date information from some of the most knowledgeable and trusted people in the industry – enjoy!

Don’t miss:

  • 2015 Local Search Ranking Factors
  • Local SEO case study
  • How to get more reviews
  • Twitter in the search results
  • Organic SEO tips
  • Technical SEO tools
  • and more . . .

Local SEO

A summary of the 2015 Local Search Ranking Factors . . .

On-page and link signals – which collectively include keywords in titles, domain authority, inbound anchor text, and linking domain authority – are the most important factors when it comes to ranking in local search

On-Page, Link Signals, the Most Important Local Ranking Factors by Mike O’Brien on Search Engine Watch

Video roundtable discussion of the results of the 2015 Local Search Ranking Factors by three of the most respected names in Local Search – David Mihm, Mike Blumenthal, and Mary Bowling.

Video: Deep Dive into the Local Search Ranking Factors with David Mihm by Mike Blumenthal on Local University

Local Marketing case study detailing Panera Bread’s success in combining online and offline marketing strategies to reach their local audience, while also noting their Local Optimization short comings.

How Panera Bread Rocks Local Marketing by David Deal on SIM Partners

Product and/or service reviews are an important element in SEO and conversion optimization for businesses, but many small businesses struggle to ask for, and get those all important reviews. The following article outlines why reviews are important, and how to get more (and better) reviews in the future.

5 Techniques to Get 5 Stars: How to Get More (and Better) Online Reviews by Neil Patel on Quicksprout

A business’s NAP (name-address-phone number) is still the cornerstone of its online profile, but now both search engines and consumers are looking for (and expecting) more information about your company.

Consumers Looking Beyond NAP When Conducting Local Services by Joe Morsello on LSA Insider

Believe it or not, Goolge’s “Mobile Friendly” update rolled out 5 months ago. The following article outlines some of the shifts in the search engine rankings that resulted it from it, and identifies the factors that most influence mobile search rankings.

Which Ranking Factors are Important for Mobile Sites? by Graham Charlton on Search Engine Watch

Social SEO

Tweets are now being indexed by Google and have the potential of showing up in the search results. Although still early in the process, Conductor Searchlight put together the following infographic to show how tweets have infiltrated the search rankings so far.

Tweets in Search

5 New Findings on Twitter in Google Search Results [Infographic] by Charity Stebbins on Conductor Blog

Organic SEO Best Practices

Finished with adding your keywords to your title tags, headers, and content, and not sure what to do next? Internal linking is an effective, but often underutilized SEO tactic.

It can be used to highlight and reinforce the most important themes/topics on your site. In addition, as the search engines move towards more “User Experience” ranking factors, good internal linking can help lower bounce rate and increase visitor time on site.

Internal Linking for SEO: Examples and Best Practices by Graham Charlton on Search Engine Watch

Long-form content works – on blog posts and website content.

The SEO and User Science Behind Long-Form Content by John E. Lincoln on Search Engine Land

How Long Tail Keywords Can Drive Traffic in Organic Search by Dave Lloyd on Search Engine Watch

How the Use of Sub-Domains can Harm Your Search Rankings by Graham Charlton on Search Engine Watch

Technical SEO

The importance of Technical SEO has been increasing over the past couple of years as Google has emphasized user friendly features. There are tools (some free) that can help you to monitor and correct technical issues on your website.

The Beginner’s Guide to Technical SEO: 7 Resources You Should Use by Nicole Rende on Hubspot Blogs

SEO Theory

Summary of an interesting presentation from Rand Fishkin (founder of MOZ) at Pubcon.

On-site SEO

SEO in a Two Algorithm World: Pubcon Keynote by Rand Fishkin by Virginia Nussey on Bruce Clay, Inc

Thanks for reading! As always, your shares, comments, and questions are welcomed and appreciated!

This article originally appeared on Steamfeed.

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Brent is a REALTOR with Keller Williams in Henderson (Las Vegas valley) NV. He has a background in digital marketing and is a nationally recognized SEO expert. In addition to this blog, he is a VIP contributor to Search Engine Journal and has been syndicated through SteamFeed, Social Media Today and B2C.

4 Responses to This Week in Search: Your SEO Insider No. 58

  1. Ryan Biddulph October 20, 2015 at 6:43 am #

    Hi Brent,

    That Neil Patel article looks neat. Heading over there now. Thanks for sharing.


    • Brent Carnduff October 23, 2015 at 10:40 am #

      Thanks for taking the time to visit Ryan – Neil’s been writing a lot of great stuff lately!

  2. Sophia June 29, 2017 at 3:05 am #

    Hi brent,
    please let me know how to increse ranking of e-commerce website,
    i have working with my website since 6 month but i can’t get expected result.

  3. emma June 30, 2017 at 3:13 am #

    Yes!! Neil Patel is so smart to anything in digital marketing…!!!

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