This Week in Search: Your SEO Insider No. 57

Get the inside scoop on all of the biggest changes, best practices, and most effective tips for search engine optimization for the period of September 13th – September 26th, 2015.

SEO Round up

I’ve sorted through hundreds of articles and filtered out the misinformation, hype, and black hat tactics that will get you in trouble. What’s left is the best and most up-to-date information from some of the most knowledgeable and trusted people in the industry – enjoy!

Don’t miss:

  • Google Going After SEO Robocallers
  • Voice search getting better and more popular
  • Local Ranking Factors
  • SEO for WordPress

Google’s Getting Tough

Hallelujah! Google’s going after the companies behind the automated phone calls designed to create confusion and concern among small business owners. Oh, and just in case you (like me) are not sure . . .Specious means fraudulent : )

Getting Aggressive: Google Sues SEO Firm Making Specious Robocalls by Greg Sterling on LSA Insider

Google Says Repeated Violations of Their Webmaster Guidelines Will Lead to Further Actionby Barry Schwartz on Search Engine Land

Google Fights Keyword Stuffed Business Names Using a Surprisingness Value by Bill Slawski on SEO by the Sea

Local SEO

Results of BrightLocal’s 2015 survey of small businesses and marketers show Local and Organic search as delivering the most website traffic, the highest quality leads, the most phone calls, and the best ROI of online marketing activities.

Local Search Voted Most Powerful Channel for Local Businesses by Myles Anderson on Search Engine Land

Google Pushing Business’ to Claim Their Listings by Barry Schwartz in Search Engine Roundtable

Always an interesting study . . .

Announcing the 2015 Local Search Ranking Factors Results by David Mihm on Moz Blogs

Google’s local search display has recently undergone major changes affecting both searchers and marketers. The following articles will keep you up to date on what you need to know.

The New Google Local Search Display by Jason Decker on Search Engine Land

Google 3 Pack Shake Up: 5 Ways to Adjust Local SEO by Emily Alford on Search Engine Watch

A new citation opportunity for you business . . .

Groupon Gets (More) Serious About Local Listings: How to Get Listed Without Offering a Groupon or Being Pitched by Phil Rozek on Local Visibility System

Survey: Why Do Consumers Leave Reviews? by Mike Blumenthal on get Five stars blog

Organic SEO

More support for the importance and effectiveness of Search Engine Optimization . . .

Search Solidifies Domination of Referrals on eMarketer

SMBs Don’t Prioritize SEO by Mike O’Brien on Search Engine Watch

Why Doesn’t Google Use Social Signals? by Eric Enge and Mark Traphagen on Stone Temple Consulting

Google Voice Search Now Faster and More Accurate by Matt Southern on Search Engine Journal

Link Building

6 Clever Ways to Get Influencers to Link to You by Neil Patel on Quicksprout

Identifying and Capitalizing on “Link Inefficiencies” in Your Link Building by Tom Demers on Search Engine Land

WordPress SEO

About to Launch a WordPress Site? Here’s What You Need to Know About SEO by Neil Patel on Search Engine Land

Thanks for reading! As always, your comments, questions, and shares are welcomed and appreciated!

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Brent is a REALTOR with Keller Williams in Henderson (Las Vegas valley) NV. He has a background in digital marketing and is a nationally recognized SEO expert. In addition to this blog, he is a VIP contributor to Search Engine Journal and has been syndicated through SteamFeed, Social Media Today and B2C.

One Response to This Week in Search: Your SEO Insider No. 57

  1. Marc Delaney October 14, 2015 at 3:16 am #

    Your post is interesting. Thank you for sharing all of these information’s.

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