This Week in Search: Your SEO Insider No. 56

Get the inside scoop on all of the biggest changes, best practices, and most effective tips for search engine optimization!

SEO Round up

I’ve sorted through hundreds of articles and filtered out the misinformation, hype, and black hat tactics that will get you in trouble. What’s left is the best and most up-to-date information from some of the most knowledgeable and trusted people in the industry – enjoy!

Don’t miss:

  • Structured Markup as a Ranking Signal?
  • Warning: Google Search Console scam
  • Bing’s keyword tool

Organic SEO

Blog posts = web pages. One of the many benefits of blogging . . .

Google: Web Pages Vs Web Posts are the Same for Indexing by Barry Schwartz on Search Engine Roundtable

The Complete Guide to Google Penalties (Manual and Algorithmic) by Neil Patel on Quicksprout

Structured Markup

Google: Structured Markup May Become a Ranking Factor by Barry Schwartz on Search Engine RoundTable

What’s the Difference Between Structured Data, Rich Snippets, and Schema? Read on . . .

Which Components of a Site Should Absolutely Be Marked Up with Schema? by Lee Wilson on Search Engine Journal

Demystifying SEO: How to Skyrocket Your Traffic Through Schema Markup by Neil Patel on Quicksprout

Local SEO

End to End Citation Discovery and Management by Darren Shaw The Whitespark Blog

Link Building

20 SEO Link Building Tactics that Work by Navneet Kaushal on SEMrush

Does Google Treat URL Mentions Like Links? by Eric Enge on Stone Temple Consulting

Search Engine Tools

Beware of “New Owner” Google Search Console Verifications by Matt Southern on Search Engine Journal

Bing Ads Launches Keyword Planner Tool in All U.S. Accounts by Ginny Marvin on Search Engine Land

Thanks for reading – have a great week in search!

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Brent is a REALTOR with Keller Williams in Henderson (Las Vegas valley) NV. He has a background in digital marketing and is a nationally recognized SEO expert. In addition to this blog, he is a VIP contributor to Search Engine Journal and has been syndicated through SteamFeed, Social Media Today and B2C.

One Response to This Week in Search: Your SEO Insider No. 56

  1. Richard December 18, 2017 at 12:34 am #

    Thank you for sharing these links!
    I’m happy to know about Bing. I hope they will launch even more useful tools to get more users. As for me, I’m trying to optimize my website for Bing too to get 5-7% additional traffic. And for this purpose, I use Bing Keyword Planner in combination with to broad my list of keywords and to get additional negative keywords for my PPC campaigns.
    What is you approach to Bing?

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