This Week in Search: Your SEO Insider No. 55

Get the inside scoop on all of the biggest changes, best practices, and most effective tips for search engine optimization without actually having to become an SEO!

SEO Round up

I’ve sorted through hundreds of articles and filtered out the misinformation, hype, and black hat tactics that will get you in trouble. What’s left is the best and most up-to-date information from some of the most knowledgeable and trusted people in the industry – enjoy!

Don’t miss:

  • 261 Google Ranking Factors
  • What happend to Panda 4.2?
  • Yelp hands out penalties for businesses misleading customers
  • 68% of consumers are influenced by reviews
  • Social Media link building
  • Clean up your Google Analytics traffic reports

Organic SEO

Real SEO knowledge doesn’t come from a random blogger, forum, or magic “get rich quick” scheme. The most trustworthy SEO knowledge only comes from three sources.

  1. Patent filings
  2. Direct statements from Google and/or their team
  3. Applying The Scientific Method

This resource is a complete guide to how Google ranks sites.

Google Ranking Factors by Northcutt

Google Panda 4.2 was released by Google as a really slow update that started on July 18, 2015. But around August 14, some are speculating (including myself) that the Panda 4.2 update was reversed or changed significantly.

What Happened to the Google Panda 4.2 Update? Did it Make a U-Turn? by Barry Schwartz on Search Engine Land

E-Commerce sites present specific challenges for SEO – avoid these common mistakes on your e-commerce website.

SEO for E-Commerce Websites by Mark Jackson on Search Engine Watch

Local SEO

Great video for small business local SEO!

Website Optimization Basics for Local SEO by Darren Shaw of Whitespark

If you are scheming to get more reviews on Yelp, beware!

Yelp Penalizes 100+ Movers Alliance Business Listings After Group Charged with Misleading Customers by Amy Gesenhues on Marketing Land

Detailed look at the changes brought about by Google’s change to the “Local Pack”.

Local SEO is Not an Island (or at Least it Shouldn’t be) by Marcus Miller on Search Engine Land

New Study: Data Reveals 67% of Consumers are Influenced by Online Reviews by Dan Hinckley on Moz Blogs

After November 1, mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no longer be considered mobile-friendly. ~ Google

Google Gets Tough on Mobile App Interstitials by Graham Charlton on Search Engine Watch

Advanced SEO

I missed this article a week or two ago, but still wanted to share these interesting strategies on how to find link building opportunities from Social Media

How to Leverage Social Media for SEO: Link Building by Paul Shapiro on Marketing Land

You may have noticed that your Google Analytics report has been showing huge increases in traffic recently, especially Referral traffic. The bots have become a problem. Follow these steps to clean up your analytic’s reports.

3 Steps to find and Block Bad Bots by Ben Goodsell on Search Engine Land

As always, your shares, comments, and questions are both appreciated and welcomed! Have a great week in search!

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Brent is a REALTOR with Keller Williams in Henderson (Las Vegas valley) NV. He has a background in digital marketing and is a nationally recognized SEO expert. In addition to this blog, he is a VIP contributor to Search Engine Journal and has been syndicated through SteamFeed, Social Media Today and B2C.
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