This Week in Search: Your SEO Insider No. 53

Get the inside scoop on all of the biggest changes, best practices, and most effective tips for search engine optimization without actually having to become an SEO!

SEO Round up

I’ve sorted through hundreds of articles and filtered out the misinformation, hype, and black hat tactics that will get you in trouble. What’s left is the best and most up-to-date information from some of the most knowledgeable and trusted people in the industry – enjoy!

Don’t miss:

  • How often should you repeat your keywords?
  • What you need to know about Google’s new Local 3-Pack display
  • 9 reasons you need to offer a good mobile experience
  • Scholarship Link Building

Local SEO

Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. On Thursday, August 6th, people began to notice that the usual 7-packs that frequently showed up in the search results for local businesses were suddenly replaced with 3-packs in the desktop search results. It initially wasn’t too alarming, but as the hours passed it was obvious Google had changed the face of local search in their search results.

Google’s Local Snack Pack Shake-Up: What You Need to Know by Jennifer Slegg on the Moz blog

Local SEO vs. Organic SEO vs. Technical SEO – it can get confusing. The following article helps to clarify the meaning of “Local” SEO.

Need Help Explaining Local Search? Use Pizza! by Greg Gifford on Search Engine Land

You probably know by now that Mobile Optimization is important for both search engine rankings and a good user experience, however, some of the data presented in this article may still surprise you.

9 Facts to Improve Your Mobile Search Performance by John Cosley on Search Engine Land

Organic SEO

If I’m targeting a particular keyword, where and how often should I use that in the front and back ends of my page?

How Much Keyword Repetition is Optimal – Whiteboard Friday by Rand Fishkin on the Moz blog

Not very much content here, but a good visual demonstration on the importance of making sure your site is optimized for speed. After fixing a site’s load speed, Andrew Shotland sees noticeable improvement in then number of queries the site shows up for.

Site Speed and SEO: It Matters by Andrew Shotland on Local SEO Guide

“The happier your users are when they visit your site, the higher you’re going to rank.”

Have your heard or read something similar to the above statement? It’s a common theme on the internet right now – one that’s overly simplistic and confusing and potential harmful for business owners. Find out why . . .

SEO Crisis: User Experience vs. Backlinks by Adam Stetzer on Search Engine Watch

Video SEO

The popularity and use of Video will undoubtedly continue to grow as its popular with both search engines and users. Learn how to get the most out of your videos . . .

The Rise of Video: 8 Tips to Boost Your Site’s SEO with Video by Wesley Young on Search Engine Land

Link Building

This is a very specific link building strategy that uses the development of a scholarship to create a link-able asset.

Getting Down to the Nitty-Gritty of Scholarship Link Building by Jessie Low on The Whitespark Blog

Shares, comments, and questions appreciated! Until next week, have a great week in search!

This article originally appeared on

The following two tabs change content below.
Brent is a REALTOR with Keller Williams in Henderson (Las Vegas valley) NV. He has a background in digital marketing and is a nationally recognized SEO expert. In addition to this blog, he is a VIP contributor to Search Engine Journal and has been syndicated through SteamFeed, Social Media Today and B2C.

, , , ,

No comments yet.

Leave a Reply

one − = 0