This Week in Search: Your SEO Insider No. 52

Want the inside scoop on all of the biggest changes, best practices, and most effective tips for search engine optimization without actually having to become an SEO? 🙂 No worries, I’ve got you covered.

SEO Round up

I’ve sorted through hundreds of articles and filtered out the misinformation, hype, and black hat tactics that will get you in trouble. What’s left is the best and most up-to-date information from some of the most knowledgeable and trusted people in the industry – enjoy!

Don’t Miss:

  • Impact of Google’s new Local 3-Pack on Search Results and User Behavior
  • Moz’s Search Engine Ranking Factors
  • Is CTR a Ranking Factor? Maybe not . . .

Local SEO

Impact of Google’s New Local 3-Pack

Google’s recent shift from the Local 7-Pack, to displaying only 3 local search results will affect both marketers and users. The following articles outline initial results and thoughts.

Takeaway From Google’s New Local 3-Pack: Go Niche Young Man! by Phil Rozek on Local Visibility System

5 Revealing New Local Pack Click Through Rate Studies by Mike Ramsey on Nifty Marketing blog

Click Study: The New 3 Pack & Where Users Are Clicking by Casey Meraz on the JurisDigital blog

Interesting information backing up the importance a strong Local Presence. Did you know . . .

18% of Local Mobile Searches Lead to a Sale Within One Day

6 Local SEO Stats Every Online Marketer Needs to Know by Jayson DeMers on Search Engine Land

SMB Mobile Websites Saw 11 Percent Page View Gain After Mobile-Friendly Update by Greg Sterling on Search Engine Land

Organic SEO

Always highly anticipated (and sometimes controversial), Moz recently released their biannual Search Engine Ranking Correlation Study. Enjoy!

Search Engine Ranking Factors 2015 by Cyrus Shepard on the Moz Blog

Google: User Actions on your Web Site are Not a Ranking Factor by Barry Schwartz on Search Engine Round Table

Click-through-rate (CTR) as a ranking factor has been a hot topic in the SEO world of late – with most articles landing on the side of supporting the idea that it is. The following article argues against CTR as a ranking factor.

Is CTR a Ranking Factor in Organic Results? by Bartosz Goralewicz on Search Engine Land

Although Meta Descriptions are no longer directly influence SEO, they are an important CTR factor, and will influence your SEO, IF CTR is a ranking factor . . .

How to Create the Right Meta Description by Michiel Heijmans on Search Engine Journal

Advanced SEO

Although not a direct SEO influencer, Operators can help you find blog topics, guest blogging possibilities, link building opportunities and more.

9 Essential Google Operators for SEOs and Content Marketers by Neil Patel on Neil Patel blog

Thanks for reading! Have a great week in search!

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Brent is a REALTOR with Keller Williams in Henderson (Las Vegas valley) NV. He has a background in digital marketing and is a nationally recognized SEO expert. In addition to this blog, he is a VIP contributor to Search Engine Journal and has been syndicated through SteamFeed, Social Media Today and B2C.
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