This Week in Search: Your SEO Insider No. 51

Want the inside scoop on all of the biggest changes, best practices, and most effective tips for search engine optimization without actually having to declare yourself an SEO? 🙂 No worries, I’ve got you covered.

SEO Round up

I’ve sorted through hundreds of articles and filtered out the misinformation, hype, and black hat tactics that will get you in trouble. What’s left is the best and most up-to-date information from some of the most knowledgeable and trusted people in the industry – enjoy!

Don’t miss:

  • Google’s hiring SEOs
  • Google new “Local Stack” display
  • Getting and giving links
  • Update on Panda 4.2

Organic SEO

Does SEO work? Ask Google – they’re hiring SEOs.

Google Hires More SEOs by Barry Schwartz on Search Engine Land

Have you heard that SEO is getting easier? All you need is to produce “good content” and to provide a “good user experience”? Rand Fishkin from Moz explains some of what is wrong with this common misunderstanding.

Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking by Rand Fishkin on Moz Blog

Local SEO

Google displaying 3 (instead of 7) business listings in “Local Pack”.

Google Updates the “Local Pack” Showing 3 Results Instead of 7 by Barry Schwartz on Search Engine Land

The new display certainly provides an increased opportunity for organic results.

Thoughts About the New Local Stack Display by Mike Blumenthal on Understanding Google My Business & Local Search

Many local businesses have been able to increase their bottom line and boost their conversion rates with the help of mobile SEO.

Local SEO is Going Mobile: Start Here by Shane Barker on SEMrush blog

The local search results for broad keyword search terms are often dominated by local or industry review sites such as Yelp, Urbanspoon, and TripAdvisor.

Instead of wasting resources trying to replace these behemoths in the search results, or giving up on ranking for that search term, the Barnacle strategy calls for taking advantage of their search position by “attaching oneself” to them like a barnacle to a ship, then just riding their ranking success.

Barnacle SEO for Local Search by Brent Carnduff on Brent Carnduff SEO

New Study: Data Reveals 67% of Consumers are Influenced by Online Reviews by Dan Hinckley on Moz Blog

Content Marketing

Although not written specifically for SEO, the following articles deal with content marketing, an important component in on-going SEO efforts.

Good information on how to find blogs to Guest Post on, and the impact of guest posting.

How to Reach Over 1 Million People Through Guest Blogging by Greg Digneo on SteamFeed

Detailed “Content Marketing” Guide.

How to Become a Content Marketing Machine by Ryan Stewart on Webris


One SEO benefit of Content Marketing is the potential for acquiring back links 🙂

Do you worry about linking out from your website? Mark and Eric explain why you don’t need to.

Why Should You Not Fear Linking Out? by Mark Traphagen and Eric Enge on Stone Temple Consulting

The 5 Types of Content that Attract the Most Backlinks by Neil Patel on Quicksprout

There seems to be a common misconception floating around the digital marketing sphere that you don’t need to worry about links, and instead you can just “produce great content” or focus only on “doing good PR and marketing,” and the links will somehow come through magic. (Sound familiar?)

Strategies such as content marketing and public relations have their own merits and goals, but they are different from link acquisition. And no matter how great your content marketing, PR or other digital tactics are, links can’t be ignored. Links are too important — and if you don’t strategically and manually pursue them, you’re leaving valuable opportunities on the table.

The Unfortunate Consequences of Ignoring Links by Andrew Dennis on Search Engine Land

Search Engine News

Google Panda 4.2 FAQs: We Interviewed Google on the Last Panda Update by Barry Schwartz on Search Engine Land

Thanks for reading – your shares, questions, and comments are welcome. Have a great week in search!

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Brent is a REALTOR with Keller Williams in Henderson (Las Vegas valley) NV. He has a background in digital marketing and is a nationally recognized SEO expert. In addition to this blog, he is a VIP contributor to Search Engine Journal and has been syndicated through SteamFeed, Social Media Today and B2C.
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