Welcome to this week’s “extended version” of the Insider! Three full weeks worth of the best articles and biggest news coming out of the world of search engines and SEO!
- Get more reviews for your local business
- How to recover from a Google penalty
- Create Local Content Silos
- How to create Evergreen Content
- YouTube Optimization
- and more . . .
It just got a little easier to get those all-important Local Reviews!
Google Upgrades Mobile Browser Display to Allow Reviews by Mike Blumenthal on Understanding Google My Business & Local Search
Use This Link to Ask for Google Reviews on Mobile (& the Desktop) by Mike Blumenthal on Local U
Content Silos can be a powerful SEO tactic – we’ve had great success with them in the organic search results!
Local Content Silos: The Secret to Local Search Success by Greg Gifford on Search Engine Land
Google Penalty Recovery: Panda, Penguin and Manual Penalties by Dennis Seymour on leapfroggr
Use this free tool from Google to determine you’re site’s loading speed. Need to make some changes? Read on . . .
Need for Speed: how to Optimize Website Performance by Danny Bluestone on Econsultancy
Can you Rank in Google Without Links? New Data Says “Slim Chance” by Cyrus Shepard on the Moz blog
Great suggestion to update your Evergreen Content!
One of the mistaken beliefs about evergreen content is that you can make it and leave it. Since it’s evergreen, you can simply create the page and allow it to flourish, right?
Not quite. ~ Neil Patel
The Amazing and Miraculous SEO Powerhouse: Evergreen Pages by Neil Patel on Search Engine Journal
Planting the Seeds for an Evergreen Content Strategy by Patrick Stox on Search Engine Land
80% of all internet traffic will be video by 2018 ~ Joe Morsello
5 Video Stats & Why Local Media Should Care by Joe Morsello on LSA Insider
The Advanced Guide to YouTube SEO by Albert Costill on Search Engine Journal
Google Analytics offers a wealth of information and feedback to webmasters (or business owners) – you should be checking them regularly. Use this guide to get started!
The Absolute Beginner’s Guide to Google Analytics by Kristi Hines on the Moz blog
The Ultimate Guide to Bing Webmaster Tools by John E Lincoln on Search Engine Land
Google Now Indexing 466% More Tweets, Still Favoring Higher Authority Users [Study] by Greg Finn on Search Engine Land
Bing Redesigns Maps for Better User Experience by Yuyu Chen on Search Engine Watch
Thanks for reading! Your shares, questions, and comments are welcomed and appreciated. Have a great week in search!
This article originally appeared on SteamFeed, and appears here with permission.
Latest posts by Brent Carnduff (see all)
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