I’m working with Darcy Price, a Las Vegas Property Manager and Realtor, and will be sharing our strategies, successes and disappointments in this real-time SEO case study. Read Part One to learn more about his business and this project.
On-going marketing work was delayed, but will begin this week. This blog article will cover the initial work that was completed in January and February of 2015.
The first priority was a new website – the “hub” for his online marketing. We agreed that it should be clean, simple, and professional, and that it should be on the WordPress platform.
The initial Keyword Categories were used to determine the pages to be included in the new website.
For those unfamiliar with Las Vegas, the Las Vegas valley actually incorporates 3 cities; Las Vegas, North Las Vegas, and Henderson. In addition, although not an official city, many refer to an area on the western side of Las Vegas as Summerlin.
Keyword Categories to consider:
- Las Vegas Real Estate
- Las Vegas Property Management
- Homes for Sale
- Condos for Sale
- Townhomes for Sale
- Homes for Rent
- Condos for Rent
- North Las Vegas Real Estate
- Summerlin Real Estate
- Henderson Real Estate
- Henderson Property Management
New Homes Apartments for Rent Luxury Real Estate
Although New Homes, Apartments for Rent, and Luxury Real Estate all show significant search volume, his office isn’t currently involved in these markets.
The new website can be seen at DarcyPrice.com.
Each page was organized around a keyword phrase. That keyword was included in the Title Tag, H-tag, Alt. text (for images) and within the text of the page.
The full address and local phone number was added to the footer so that it would appear on every page.
Google Analytics was set up so that changes in monthly traffic could be monitored.
2) Registered with the Search Engines for Local Search
- Registered and verified the Henderson office and Las Vegas home office with Google My Business (Google Maps)
- Set up and verified the Henderson office and Las Vegas home office on Bing Places.
- Created business account at Yahoo Small Business.
3) Started Building Citations (building listings)
Although there are hundreds of possible citations, and we will be building more in the future, I started out with the major players. Yelp, Foursquare, and the Local Data Aggregators.
NOTE: Foursquare, Acxiom, Best of the Web, Factual, Infogroup, Localeze, and Superpages can all be set up through a MOZ Local Account (this is NOT an affiliate link – I do not have a business relationship with MOZ, I’m just a satisfied customer 🙂 ) for $85 per year.
4) Set up Social Media Accounts
- Facebook Business Page
- LinkedIn Personal Account
- Twitter Account
- Google+ Business Page
* it is primarily the Organic traffic that will be impacted by SEO
Keyword Rankings are improving, although they won’t really have a significant impact until we rank on the first page (positions 1-10) or in the Local Pack (Google Maps). Overall traffic is improving, as is Organic traffic.
Check back in early
July August for the next update. We’re going to start publishing content and becoming more active on social media in the next few weeks.
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