Real Estate Returns to Google Local Search Results

In July of 2014, Google’s Pigeon Update shuffled the Local Search listings and resulted in “Real Estate” related search terms being dropped from the “Local” results.

Real Estate SEO

However, in a comment on Andrew Shotland’s blog last week, Phil Rozek noted that he’s “seen the 7-pack return for terms like real estate agent and real estate“. We’ve been able to confirm those changes consistently over the past week.

Real Estate in Local Search Results

Marketing Implications

Even if you were previously optimized for Local Search, it is important to note that the Pigeon update tied Local SEO more closely to traditional Organic SEO, and now includes factors such as keywords, content, and backlinks, in addition to the traditional Local signals. Your optimization process should include:

  1. Register with the Search Engines – Google My Business Bing Places, Yahoo Local Listings
  2. Create Citations – business listings on relevant sites (i.e. Yelp, Foursquare, local directories, industry specific directories, etc.)
  3. Collect Reviews – Google My Business, Yelp, Facebook, etc.
  4. Make appropriate changes to your website – Keywords, Local address and phone number, create “local” content
  5. Build Local Links

These recent changes are very positive for the real estate industry, and present strong marketing opportunities for firms or agents willing to put the time in and work on SEO. Have you noticed any increase in traffic or leads as a result of these changes?

Related Reading:

Real-Time SEO and Marketing Case Study: Las Vegas Real Estate – Part 1


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Brent is a REALTOR with Keller Williams in Henderson (Las Vegas valley) NV. He has a background in digital marketing and is a nationally recognized SEO expert. In addition to this blog, he is a VIP contributor to Search Engine Journal and has been syndicated through SteamFeed, Social Media Today and B2C.
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