However, in a comment on Andrew Shotland’s blog last week, Phil Rozek noted that he’s “seen the 7-pack return for terms like real estate agent and real estate“. We’ve been able to confirm those changes consistently over the past week.
Even if you were previously optimized for Local Search, it is important to note that the Pigeon update tied Local SEO more closely to traditional Organic SEO, and now includes factors such as keywords, content, and backlinks, in addition to the traditional Local signals. Your optimization process should include:
- Register with the Search Engines – Google My Business Bing Places, Yahoo Local Listings
- Create Citations – business listings on relevant sites (i.e. Yelp, Foursquare, local directories, industry specific directories, etc.)
- Collect Reviews – Google My Business, Yelp, Facebook, etc.
- Make appropriate changes to your website – Keywords, Local address and phone number, create “local” content
- Build Local Links
These recent changes are very positive for the real estate industry, and present strong marketing opportunities for firms or agents willing to put the time in and work on SEO. Have you noticed any increase in traffic or leads as a result of these changes?
Latest posts by Brent Carnduff (see all)
- Local SEO for Real Estate: Getting More Google Reviews - October 29, 2017
- Real Estate SEO: Setting the Foundation for Local SEO (Google Maps) Success - July 26, 2017
- 10 Tips to Choosing a Domain Name for Your Real Estate Business - June 9, 2017
- The Challenges of SEO for Real Estate - December 12, 2016
- Developing a Digital Real Estate Agency: Update #1 - October 29, 2016