The big news here is that Facebook has actually done something to make it easier (albeit, only a little) to market on Facebook!
When Facebook introduced “Timeline” with the larger cover photo, they also developed a set of guidelines as to how those cover photos could be used by business owners and marketers.
Until recently, those rules were as follows:
Covers may not include:
i. images with more than 20% text;
ii. price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
iii. contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
iv. references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features;
v. or calls to action, such as “Get it now” or “Tell your friends.”
However, the new guidelines (in place since March 6, 2013) allow page administrators more freedom in designing the cover photo for their Facebook Page.
The New Facebook Policy
“All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.”
As you can see, Facebook has eliminated the restrictions on price and product listings, contact information, and calls to action.
Although text is still limited to 20% of the image, the new changes do provide for branding and promotional opportunities that weren’t previously available. You could add a:
- website address
- blog address
- phone number
- list of products or services
- monthly special
- price list
- call to action
- list of other social media contact information
- and . . .?
Do you plan on making changes to your cover photo? If so, what will you change?
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