Monthly Marketing Paceline (Round Up): February, 2014

Paceline with defn

Welcome to the first edition of the “Monthly Marketing Paceline” – my turn to pull those articles and writers that I found to be especially helpful, insightful, or interesting this past month.

This first edition will actually reach back as far as September, when I first thought about doing a monthly “round-up” style article.

Featured in the month’s break-away group:

  • Ways to Promote your Blog
  • Internal Linking Strategies
  • Decrease your Bounce Rate
  • Improve your “About” Page
  • Publishing on LinkedIn
  • Facebook Engagement Tips

25 Smart Ways to Promote Your Latest Blog Post by Rebekah Radice (@RebekahRadice)

Great list! After the experience I’ve had with I Triberr, I found the other blog communities especially interesting.

“Writing your latest blog post and hitting publish is just the beginning when it comes to growing your subscription base.

If you truly want to gain the attention of your target audience (and Google), then you will need to spend time promoting your content in multiple locations.”

“Over the years I have compiled a detailed list of where, how and when to promote your latest blog post.”

Read the complete article . . .

 6 Ways You Can Use Internal Website Links for SEO by Jennifer Bourn (@jenniferbourn)

I’ve overlooked both the importance and number of opportunities for Internal Links. You’ll want to go make some changes to your website after reading this article!

“Internal links are important to the success and integrity of your website or blog because they give your visitors and the search engines more ways to move (click) through your website and access the content they are looking for. But the value of internal links goes beyond ease of website navigation.”

Read the complete article . . .

Website Bounce Rate: Where Low Numbers Rule by Lisa (@Lisapatb)

Do you get questions about “bounce rate”? I know I do – after reading this article I now have far better answers.

“It is interesting to see which have the lower bounce rates – for me it’s Google organic and other blogs and websites. Returning visitors also lower my bounce rate and new visits seem to track higher. This means I have some work to do on those new visits. How is your website bounce rate measuring?”

Read the complete article . . .

6 Ideas for Your Blog’s “About” Page and Why they Work by Daniel Sharkov (@DanielSharkov)

Never take your “About” page for granted again. This article will have you heading to your “About” page to make changes.

“But then again creating an about page is simple. Turning it into an effective conversion tool however is a bit trickier…”

Read the complete article . . .

Game Changer: LinkedIn Professional Publisher by Peg Fitzpatrick (@PegFitzpatrick)

I’m really excited to experiment with this latest LinkedIn option. Peg does a great job of explaining it in this post.

“LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled.”

Read the complete article . . .

How to Build Your Email List with Facebook Offers by Denise Wakeman (@DeniseWakeman)

I’m not a huge fan of marketing on Facebook, but this is a great idea to gain reach for free!

“. . .my experiment has introduced 51 new people into my world. Over time, some of these new people may become customers when I introduce a new Visibility program, and a few may become mentoring clients. And I did not have to spend a dime on ads to get my offer in front of them. ”

Read the complete article . . .

Simple Strategies to Get More Engagement on Facebook Without Paying for Facebook Ads – by Erin Tillotson (@ErinTillotson) – featuring Denise Wakeman

This video is a “Facebook Makeover” for Denise Wakeman. Erin provides several interesting and easy ideas for using Facebook.

Thanks for reading! Hope you found these articles as helpful as I did. As always, comments and questions are both welcomed and appreciated!

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Brent is a REALTOR with Keller Williams in Henderson (Las Vegas valley) NV. He has a background in digital marketing and is a nationally recognized SEO expert. In addition to this blog, he is a VIP contributor to Search Engine Journal and has been syndicated through SteamFeed, Social Media Today and B2C.

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