Google is Now Identifying “Mobile Friendly” Websites in Mobile Search Results

Last week, Google officially started labeling “mobile-friendly” sites in the mobile search rankings. After testing several variations, they debuted the text label “Mobile-Friendly” on those sites deemed to serve up a good mobile user experience.

mobile-friendlyCriteria for “Mobile-Friendly” Rating

According to the “official” Google announcement, the mobile version of your website must meet the following criteria to be labeled as “mobile-friendly”:Mobile-friendly

  • Text that is readable without zooming
  • Content sized so that users don’t have to scroll horizontally or zoom to see it
  • Links are spaced far enough apart that user can easily click the desired link
  • Avoids software, like Flash, that does not provide a good mobile experience

Google “Mobile-Friendly” Testing Tool

Is your site mobile-friendly? Find out using Google’s Mobile-Friendly Testing Tool. The tool also offers feedback on ways to improve the mobile version of your site if needed.

Google's mobile friendly test

Google’s PageSpeed Insights tool also offers feed back regarding your mobile website and the user experience it provides.

If you are using WordPress and having troubles with your Mobile website, Google offers this Guide to help determine what the problem may be.

Is your website “Mobile-Friendly”? Thanks for reading – your question and comments are both welcome and appreciated.

Looking for a Mobile-Friendly website, we build fully Responsive WordPress websites, or can migrate your old WordPress website to a new Responsive theme.

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Brent is a REALTOR with Keller Williams in Henderson (Las Vegas valley) NV. He has a background in digital marketing and is a nationally recognized SEO expert. In addition to this blog, he is a VIP contributor to Search Engine Journal and has been syndicated through SteamFeed, Social Media Today and B2C.

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