Computer Vs. Mobile Search for Financial Advisors

mobile seaarchEarlier this year, Matt Cutts, head of Google’s web spam team, and defacto public face of search, said that he “wouldn’t be surprised” to see mobile search queries surpassing desktop search in 2014.

He of course was referring to overall search patterns rather than specific industries – but it made me curious as to what the mobile search patterns for the Financial Planning industry are?

Following is the search breakdown (Computers, Mobile Device, Tablets) for 5 broad Financial keywords.

Financial Planning: Computer Search

Advisor search

 

Investment Management

Investment search by device

 

Retirement Planning

Retirement Planning search by device

Insurance Planning

Insurance Planning search by device

 

Tax Planning

Tax search by device

 

Estate Planning

Estate Planning search by device

 

Desktop search makes up between 60-75% of searches for these broad financial services keywords.

Summary

Although I wouldn’t be surprised to see Financial related mobile search lagging general mobile search trends, there is little doubt that the mobile search will continue to play an increasingly influential role in search marketing for financial advisors.

In order to meet this opportunity, advisors need to be sure that their websites have been optimized for mobile search. This means that you need to have created a separate mobile site, or that your website is responsive (adjusts for optimal viewing for all screen sizes – computer, tablet, or smartphone). Responsive design is still relatively new. Any site built prior to two years ago is probably not responsive.

Learn about our Advisor SEO services.

Related Reading:

Financial Planner vs. Financial Advisor vs. Financial Adviser – What’s in a Name?

Seasonal Search Trends for Financial Advisors

Top 10 SEO Blogs of 2014

“Google My Business” Vs. “Google+ Page” – What’s the Difference?

SEO is the Key to Today’s “Yellow Pages”

3 Ways for Advisors to Appear in Google Search Results

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Brent is a REALTOR with Keller Williams in Henderson (Las Vegas valley) NV. He has a background in digital marketing and is a nationally recognized SEO expert. In addition to this blog, he is a VIP contributor to Search Engine Journal and has been syndicated through SteamFeed, Social Media Today and B2C.
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