Archive | Social Media

Social Signals are NOT an SEO Ranking Factor

Straight to the point – spoiler alert – social media signals (likes, shares, +1s) – are not direct SEO ranking signals. Have you read otherwise? Yeah – me too. Almost daily I find new blog articles extolling the importance of Social Media as an SEO ranking factor. There’s definitely confusion surrounding this issue, even within […]

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Have You Updated to Twitter’s New Profile Yet?

Twitter opened it’s new Profile up to everyone this week. The changes, which really only affect the page under the “me” tab, and the secondary menu items like “following”, “followers” and “Favorites”, are all about getting bigger and more visual. Changes: 1. The Facebook-like full-width header – recommended size is 1500×500 pixels.This might be a […]

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Twitter May Soon Challenge Foursquare with Local Timeline “Nearby”

Twitter may soon become more relevant to small businesses in the “local” marketing arena. The Wall Street Journal recently reported that Twitter has been testing a new location based timeline for its mobile app. The timeline, called “Nearby” shows tweets that have occurred near your location, whether you follow that twitter account or not. The […]

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Social Media Use by Financial Advisors

Earlier this month Putnam Investments released the results of their “Financial Advisor’s Use of Social Media” survey. The survey of over 400 U.S. based professional financial advisors, wealth managers and securities brokers indicates that about 75% of advisors are using at least one social network for business. Of those, 81% prefer LinkedIn, and 66% expect […]

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