Archive | Social Media

“Google My Business” Vs. “Google+ Page” – What’s the Difference?

Google My business vs Google+Managing your various Google properties is getting easier, but can still be confusing. Especially if you haven’t been keeping up with all of the changes that Google has implemented the past year or two.

Google My Business

Google My Business is Google’s ‘dashboard’ for managing your Google properties. I find it helpful to think about it as the interface between you and your Google “local search” presence.

Google My BusinessIn addition to providing the information for your Local Search listing (replacing Google Places), the Google My Business page connects you to your Google+ Page, Google Analytics, and Adwords Express. You can also find your the Insights (stats) for your Google+ page, manage your reviews, or start a Hangout.

You will want to create a Google My Business page for each business location that you have.

Google+ Page

Your Google+ Page is one element attached to your Google My Business dashboard. It represents your company’s presence on Google’s social media site – Google+.

Google+ Page

From your Google+ Page, you can share content and post messages to your Google+ stream, and follow and engage with other users.

Google will automatically add a Google+ page for your business when you create a Google My Business page, so all you have to do is open it and add text and images.

Duplicate Google+ Pages

This too has created confusion as many business owners – myself included – had already set up a Google+ Page for the their business and now, with Google’s auto-generated page, have two. To make matters worse, it is the auto-generated Page that will be connected to your Google My Business Dashboard.

This can be resolved by attaching your original Google+ page to your GMB dashboard.

Contact Google My Business

Still having issues? You can always contact Google for help. I’ve had to a couple of times recently. Believe it or not, wait times have been very short (about 1 minute), and they’ve been very helpful!

To contact Google My Business:

1. Click here to visit Google My Business Help.

2. Click on “Contact Us” in the upper right-hand corner.

Contact Google

Click “Call us”.

Contact Google

Fill out the required information and click “Call me”.

Talk to a Google SpecialistYou’ll immediately receive an automated phone call from Google and will be put on hold while waiting for the next available operator.

Thanks for reading! As always, your questions, comments, and shares are welcomed and appreciated!

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BookSmart: Social Media Explained – Mark Schaefer

“We have grown to love broadcasting, advertising, and press releases and that is what many companies are shoving through their social channels. Their approach to the social web is ‘A-ha! Another place for us to advertise?’

And they routinely fail.

To be successful in this most human channels, with this historic opportunity to create consistent, small provocations that lead to engagement and loyalty, we must adopt a new mindset. The Social Media Mindset”

~ Mark Schaefer, Social Media Explained

social media explained by Mark SchaeferAlthough I’m an experienced social media user, I don’t consider myself a social media marketing expert. However, it wasn’t until I read Social Media Explained, that I realized how much more I still have to learn 🙂

Social Media Explained moves beyond the specifics of any one social media platform, to address the practical concepts behind social media marketing  success.

Far from a dry academic text, Mark draws on his experience as a professional educator, speaker and expert marketer to weave real-world examples and case studies into the narrative, creating an easy-to-read, interesting, and educational social media marketing book.

By far the best social media marketing book I’ve read, I strongly recommend Social Media Explained (not an affiliate link) for all DIY small business owners, enterprise level CEOs and CFOs  charged with implementing or overseeing social media marketing for their company, and all self-proclaimed “social media marketing experts”.

Mark Schaefer is also the author of The Tao of Twitter – my next read, Born to Blog, and Return on Influence  (Not affiliate links).

Thanks for reading! What other marketing books would you recommend?