Archive | Presentations

“The Friday Hangout” on Google+: SEO Myths, Social SEO and Content Marketing

The Friday HangoutI’m very excited to be joining Janet Fouts (@jfouts), Adam Helweh (@secretsushi), and Steve Farnsworth (@Steveology) on Google+ Hangouts for The Friday Hangout this week (Friday, September 19, 2014 at 11:00 am PST)!

We’ll be talking about the always exciting and sometimes controversial subject of Search Engine Optimization – some of the myths surrounding SEO, Social Media and SEO, Content Marketing, and more.

The Friday Hangout is a weekly show on Google Hangouts. Janet, Adam and Steve invite a guest in for an informal discussion about various digital marketing subject areas. The guest list for past episodes is impressive and includes:

  • Jason Falls
  • Gini Dietrich
  • Viveka Van Rosen
  • Joe Pulizzi
  • Robert Scoble
  • Lee Oden
  • Ted Rubin
  • Danny Brown
  • Michael Brenner
  • Dino Dogan
  • Geoff Livingston
  • Mark Shaefer
  • and many others

Meet the Hosts

Janet FoutsJanet Fouts: is the Founder and CEO of Tatu Digital Media in San Jose. She is the author of 4 social media and marketing books, and blogs at and


Adam HelwehAdam Helweh: Founder and CEO of Secret Sushi Creative. Adam is co-host of the #1 syndicated social-local-mobile podcast – The SoLoMo Show. He blogs at and is a regular contributor at

Steve FarnsworthSteve Farnsworth: a Demand Generation Content Marketing Strategist at the @Steveology Group. He has been listed as a Forbes Top 50 Social Media Influencer twice, and cited as one of the most influential people online by Fast Company’s “The Influence Project”. Steve blogs at the @Steveology Blog.

Hope you’ll join the discussion!

Updated: The Friday Hangout


Advisor Practice Management Telesummit

badgePractice Management is an area that is often overlooked at major conferences, training programs, or business schools, where the focus is usually on the services you provide your clients. However, the reality is that financial planning may be only a small portion of what you do in your day-to-day life as an independent FA.

To successfully grow your business, you may also have to be a marketer, salesperson, compliance officer, human resources department, a technology guru, and . . .

That’s a lot of hats to wear, a lot of balls to keep in the air, and way too many irons in the fire 🙂

“Imagine if you had absolute clarity on which efforts to set in motion in each area of your practice management. What if you knew exactly where and how to direct your resources NEXT?” – Kristin Harad, CFP®

 The “IMPLEMENT NOW! Practice Management Telesummit

This FREE telesummit, organized and hosted by Kristin Harad, CFP, will bring together 21 Top Practice Management Experts to share specific, actionable suggestions on areas such as Marketing, Compliance, Operations, Human Resources, Technology, Professional Development, and more!

Register for IMPLEMENT NOW! (Free)

Meet the Experts!



Join us for IMPLEMENT NOW!  Practice Management Telesummit – March 17-21, 2014

No presentations, no slides! Pick the topics that are of most interest to you and join us via your phone, Skype, or over the internet. Each call will be about 30 minutes and will include practical, actionable tips!

In addition to great information, when you register (for free of course), you will be granted access to the recorded sessions for a limited time afterwards, and will have the opportunity to take advantage of the valuable bonus offers available only to registrants of this telesummit!

I will be discussing Search Engine Optimization (SEO) for advisors – specifically how to optimize your firm for “Local” Search. Please join me on March 18 (11:00am PST/ 12:00pm MST/ 1:00pm CT / 1:00pm EST)

Register for IMPLEMENT NOW! (Free)

Follow the Practice Management Telesummit on Twitter at #CON2014


Webinar: Using an eBook to Market your Business – Gini Dietrich, Craig McBreen, Marcus Sheridan

Click on the Webinar below to watch presentation.

Gini, Craig and Marcus discuss:

  • The Benefits of Writing an eBook
  • Tips on how to Create an eBook
  • Writing an eBook for a boring industry
  • Finding the time to Write an eBook
  • Promoting your eBook

Recorded on March 12th, 2013
10:00 am – 11:00 am


A BrightTALK Channel


Our Panel

Gini DietrichGini Dietrich – The founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder and author of the SpinSucks blog, a nationally recognized speaker, and co-author of Marketing In the Round.


Craig McBreenCraig McBreen – founder of McBreen Design, a Seattle based marketing and design company. He is also the author of the Craig McBreen blog,  and The Art of Breaking Out: My NOW Manifesto.



Marcus Sheridan aka: The Sales Lion: Marcus is the founder of The Sales Lion, is a well known national speaker, and the author of The Sales Lion blog, Inbound and Content Marketing Made Easy eBook, and the Mad Marketing Podcast.c